Media Ambassador created a comprehensive audit for portal WetFeet to research current market situation, revise business goals and define how to implement them.

Media Ambassador created a comprehensive audit for portal WetFeet to research current market situation, revise business goals and define how to implement them.

WetFeet is one of the biggest portals in USA connected to occupational career. It belongs to Universum Group, Internet leader in professional consulting.

WetFeet was founded by Gary Alpert and Steve Pollock in 1994. At the beginning of their professional careers, they needed something to guide them through research and interviews. After an unsuccessful search they decided to create a site that would not only help people to find the best job for them, but would also introduce them to appropriate industries and companies.

Media Ambassador has developed Quality Assurance Department and an extensive experience in e-business consulting, also on American market. That is why our company was chosen to conduct a complete audit, to work out business analysis of the current situation and prepare the list of recommendations for changes and modifications.

Within the audit framework many research procedures were held with the objective of increasing KPI (Key Performance Indicators), like increasing average page-views per session, extending time spent on site per session, increasing sales, developing community classified around portal, and enlarging ROI (Return of Investment) factor.

Within research following actions was made:

• competition analysis,
• present page audit,
• present page tests with users,
• expert and statistic analysis of recorded user sessions on the page,
• usability tests,
• accesability tests,
• cross browsing tests,
• present action status of SEM/SEO,
• updating business goals and developing new shape of the page,
• working out new structure of the page and preparing models of new, revised version of the site,
• model tests with users,
• preparing development path according to intermediate and long-term goals.

Considering very fruitful cooperation between Media Ambassador and Universum Group the partnership will be continued and expanded.