PRESSROOM
16.02.2011 Answear.com - multibrand clothing store - a leader on a Polish market?
Answear's offer is exclusive as it revolves around brands which are relatively unknown in Poland. A project, whose first stage of works has just ended, is unique due to its exclusive character and a broad range of brands, both men's and ladies', whose products are characterized by its top quality.
Answear's products are equiped with a vast collection of pictures, detailed information and short clips, featuring catwalk sessions, which enable users to get to know the clothes "live". Those clips can be e-mailed by Answear.com users and shared with their friends.
The sessions were supervised by proffesional stylists and to manage the whole videographic and photographic setting a special studio was created, just for the sake of this project.
Media Ambassador was chosen because of its rich experience, matching Answear's ambitions, a good understanding of business conditions of the project and a desire to participate in its development. To celebrate the launch of the website Media Ambassador created a dynamic video presentation, visualising the main assets of the platform.
Answar.com e-shop was equipped with a complex system of filters, sorting the products by sex, brand, price, colour etc. Amongst its key features remains its search engine which comes with a glossary of synonyms and hints, Facebook integration, closet for products and Answear's official blog full of publications concerning fashion, trends and celebrities.
New, interesting and unique funcionalities coming soon!
