Media Ambassador has created a specialist tourism website, etrips.pl, for TUI Poland group - a leader in the Polish charter holiday market.

The website's database contains 240 holiday destinations, 1719 hotels and 490 trips. The data is based on the actual number of offers - it is not multiplied within the search engine by the number of available dates, departure points, length of the stay and so on. Thanks to this selective approach users are able to select their dream offer and save time, by adjusting the criteria later on.

Media Ambassador was chosen because their project correlated with TUI Poland's business needs and because of their rich experience in e-commerce, business analytics and usability areas. etrips.pl was designed on the basis of user-centred scenarios, precise offer control and complex presentation of tourist packets. The website's target remains the working Poles - in a hurry but interested in attractive holiday offers.

To commemorate the launch of etrips.pl, Media Ambassador prepared an attractive, animated video-presentation of the reservation process.

It's worth mentioning that the website in its current form is merely a first stage of a long-term development plan. Each of the ensuing releases will be enriched with new data and functionalities.